Our Proposal

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We’re proposing the
following public benefits:

Improved retail offer
across The Liberty

New jobs

New flagship store and
retaining core shops

Mixed tenure homes

Walking routes (and opening hours)

Greener public realm, new plaza
and biodiverse roof space

More food and leisure

Existing Context and Our Approach

Our architectural designs will respect the context of Romford and reflect both local and contemporary building character. Ensuring the proposed design is embedded in Romford is a fundamental principle of the emerging proposals.

Existing context

Existing context images from arounds Romford

Current buildings surrounding the site, including the former Debenhams

emerging approach

Existing context images from arounds Romford

Proposed look and materiality of the building facades

The Emerging Porposals

A connected future for The Liberty

We’re preparing a hybrid planning application for three plots – each designed to revitalise The Liberty and its links to the wider town centre.

The plans focus on new homes, better connections, and active ground floors that support retail and community life.

Key design features include:

New and improved public realm

Enhanced visibility and safer routes

Buildings designed to relate directly to the wider context of Romford

Greener surroundings and improved landscaping

Homes designed to high standards
and sustainability benchmarks

Longer opening hours with safer connections through the town

Flagship store and retaining core shops

Aerial view of the site and proposed plots

Aerial view of the site and proposed plans

Vibrant new public spaces

Our proposals for Phase 1 offer new public space improvements, transforming how people move through, meet, and enjoy The Liberty.

This will feature:

New entrance square, bold shopfronts, and lush greenery on Western Road 

New tree-lined walkways with public seating, cycle park, and clear signage to link entrances, shops and bus stops 

A secondary square, Steward’s Yard, to draw people in from South Street 

Illustrative view from Western Road

Illustrative view of the proposals from Western Road

Public landscaping and connectivity  

Our landscape masterplan delivers a space that is greener, easier to navigate, and more welcoming for everyone. This includes improved connections, vibrant gateways, and flexible, inviting places for people to enjoy, unlocking the evening economy – all coming together to draw people in and encourage them to return.

Landscape masterplan

Landscape masterplan
Artist’s impression of the landscaping initiatives

Artist’s impression of the landscaping initiatives

New shops and homes

We want to complement the existing retail offer and help revitalise underused parts of the site. New homes, public spaces, and active ground floor uses also align with Havering’s Romford Masterplan to strengthen The Liberty’s role in Romford’s future.

Bringing more people into the town centre will support shops, services, and add life throughout the day and evening. Our approach to bringing forward new homes as part of our mixed-use regeneration means we will be able to enhance The Liberty as a whole through unlocking new investment in retail and overall centre improvements.

Delivering new shops and homes will:
Boost the local economy, with an estimated 1,120 direct jobs per year (on site roles) and 370 indirect jobs per year (supply-chain roles) created through the construction
265 direct jobs and 55 indirect jobs created through the proposed retail, food and beverage uses

£3.6 million generated in annual expenditure by households 

This builds on HUB’s track record in residential-led regeneration and Redical’s management of other centres

More detail on the new retail and homes will be shared in the next stage of consultation.

HUB’s track record in residential-led regeneration and Redical’s management of other centres

Stay informed

Evolving The Liberty and the wider town centre will take exciting ideas and careful planning. That’s why we’re committed to keeping everyone informed, involved, and included-every step of the way.  

You can also sign up to our mailing list to stay up to date with this project.